Behind the Seams: how can fashion brands incorporate model diversity without tokenism?
Though the industry has been trending towards diversity and inclusivity of late, fashion has a bad habit of taking these steps for superficial reasons. Every time a fashion brand steps away from slim white models towards literally anyone else, media coverage erupts with excitement and creates an excellent chunk of free advertising for the company. No doubt, moving away from the rigid templates we expect from fashion (both high and high street) is always a welcome and positive change, how can fashion brands incorporate diversity into their selection of models without descending into tokenism? And how can brands incorporate activism in a way that isn't simply about making money? To briefly summarise: it's great when brands do nice things, but it sucks when they do these things for money rather than for the customer's experience or wellbeing and social change. The great example of how to incorporate these steps towards body positivity and social change without them c...